PORTFOLIO

BRIANNA LAPOLLA

Senior Brand Copywriter & Content Strategist

I’m Brianna, a freelance brand copywriter and content strategist with 14+ years of experience shaping how brands speak, sell, and connect.

With a background in both copywriting and editorial, I’ve always been drawn to the intersection of storytelling and strategy, where intentional messaging meets measurable results. Today, I partner with emerging and established brands across beauty, fashion, lifestyle, and wellness to build copy ecosystems that guide customers from first impression to lasting loyalty, helping brands articulate who they are and why it matters.

Whether refining a brand voice, optimizing a welcome series, or perfecting everyday copy touches, my approach is equal parts right- and left-brain—grounded in data and elevated by creativity.

I’m currently available for new projects and consulting work. Contact me any time; I’d love to chat!

Client List

ASICS

Year & Day

Panera Bread

Siren + Sage

To Be Magnetic

Dae Hair

Beautyblender

by/ rosie jane

Rue La La

Lucky Paws

LES Collection

Minot Candles

Hearth Co

& more

PureWow

Coveteur

Forbes

Bustle

Wondermind

CHASM

Editorialist

Hone Health

& more