PORTFOLIO
BRIANNA LAPOLLA
Senior Brand Copywriter & Content Strategist
I’m Brianna, a freelance brand copywriter and content strategist with 14+ years of experience shaping how brands speak, sell, and connect.
With a background in both copywriting and editorial, I’ve always been drawn to the intersection of storytelling and strategy, where intentional messaging meets measurable results. Today, I partner with emerging and established brands across beauty, fashion, lifestyle, and wellness to build copy ecosystems that guide customers from first impression to lasting loyalty, helping brands articulate who they are and why it matters.
Whether refining a brand voice, optimizing a welcome series, or perfecting everyday copy touches, my approach is equal parts right- and left-brain—grounded in data and elevated by creativity.
I’m currently available for new projects and consulting work. Contact me any time; I’d love to chat!
Client List
ASICS
Year & Day
Panera Bread
Siren + Sage
To Be Magnetic
Dae Hair
Beautyblender
by/ rosie jane
Rue La La
Lucky Paws
LES Collection
Minot Candles
Hearth Co
& more
PureWow
Coveteur
Forbes
Bustle
Wondermind
CHASM
Editorialist
Hone Health
& more