Nice to meet you!

I’m Bri—a freelance copywriter and content strategist with more than 14 years of experience shaping how brands speak, sell, and connect.

As a copywriter with an editorial background, I’ve always been drawn to the intersection of storytelling and strategy, where intentional messaging meets measurable results. Today, I partner with brands to build copy ecosystems that guide customers from first impression to lasting loyalty.

My current work spans lifecycle marketing, high-performing email flows, conversion-based website copy, sales messaging, and tentpole brand campaigns designed to move the needle. Whether I’m refining a brand voice, optimizing a welcome series, developing an editorial strategy, or concepting a major launch, my approach is equal parts right brain and left brain: grounded in data, but elevated by creativity.

I’m known for translating big ideas into clear, compelling language—and for sweating the small stuff. (Yes, this includes serial commas. Always.)

Over the years, I’ve collaborated with both emerging and established brands across beauty, fashion, lifestyle, and wellness, helping them articulate who they are and why it matters—then bringing that story to life across every touchpoint.

When I’m not working, you can find me taking pictures of my French Bulldog (@hungryhungrylouie), searching for the best matcha in LA, and testing my fear of flying on long international flights.

Let’s chat!

Contact me
LinkedIn: brianna-lapolla
dm: @brilapolla