The Work
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The Work 〰️
DAE HAIRProduct Storytelling, Brand Voice, & Email Campaigns
Developed product and campaign messaging for dae, supporting both new product launches and ongoing lifecycle communications across naming, PDP copy, and email. Translated the brand’s distinct, desert-inspired voice into clear, sensory-driven storytelling across touchpoints.
Scope
Product positioning for new launches
PDP copy and product storytelling
Email campaigns supporting product drops, back-in-stock moments, and promotions
Newsletter content and ongoing lifecycle communications
Brand voice application across product and campaign touchpoints
Approach
Balanced sensory, brand-led storytelling with clear, benefit-driven messaging—bringing each product to life while maintaining consistency across channels. Focused on translating texture, scent, and experience into copy that feels immersive, intuitive, and conversion-oriented across both launch and retention moments.
Selected Work
Product messaging for new product launches
PDP copy highlighting key ingredients, benefits, and usage
Email campaigns for product drops, back-in-stock alerts, and sales
Newsletter content designed to engage and retain customers
Impact
Supported both product launches and ongoing customer engagement through cohesive, high-performing copy—ensuring clarity, consistency, and conversion across acquisition, retention, and re-engagement touchpoints.
Email campaigns
A full suite of email campaigns supporting dae’s DTC growth—from new product drops to back-in-stock alerts, sales, and newsletters—designed to bring dae’s sensory, desert-inspired brand to life while driving engagement and conversion across every stage of the customer journey.
Curated product edit
Back-in-stock campaign (results-driven)
Promotional campaign
Editorial newsletter
Back-in-stock campaign (benefit-led)
Product Descriptions
Conversion-focused product descriptions designed to communicate key benefits, ingredients, and results—turning brand storytelling into clear, actionable reasons to buy.
