The Work
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The Work 〰️
DAE HAIRProduct Storytelling, Brand Voice, & Email Campaigns
Scope
Product positioning for new launches
PDP copy and product storytelling
Email campaigns supporting product drops, back-in-stock moments, and promotions
Newsletter content and ongoing lifecycle communications
Brand voice application across product and campaign touchpoints
Approach
Balanced sensory, brand-led storytelling with clear, benefit-driven messaging—bringing each product to life while maintaining consistency across channels. Focused on translating texture, scent, and experience into copy that feels immersive, intuitive, and conversion-oriented across both launch and retention moments.
Developed product and campaign messaging for dae, supporting both new product launches and ongoing lifecycle communications across naming, PDP copy, and email. Translated the brand’s distinct, desert-inspired voice into clear, sensory-driven storytelling across touchpoints.
Selected Work
Product messaging for new product launches
PDP copy highlighting key ingredients, benefits, and usage
Email campaigns for product drops, back-in-stock alerts, and sales
Newsletter content designed to engage and retain customers
Impact
Supported both product launches and ongoing customer engagement through cohesive, high-performing copy—ensuring clarity, consistency, and conversion across acquisition, retention, and re-engagement touchpoints.
Email campaigns
A full suite of email campaigns supporting dae’s DTC growth—from new product drops to back-in-stock alerts, sales, and newsletters—designed to bring dae’s sensory, desert-inspired brand to life while driving engagement and conversion across every stage of the customer journey.
Curated product edit
Back-in-stock campaign (results-driven)
Promotional campaign
Editorial newsletter
Back-in-stock campaign (benefit-led)
Product Descriptions
Conversion-focused product descriptions designed to communicate key benefits, ingredients, and results—turning brand storytelling into clear, actionable reasons to buy.
