Services

I partner directly with brands to shape how they show up—translating ideas into clear, compelling messaging across every touchpoint. My work blends brand voice, storytelling, and performance to create copy that feels cohesive, intentional, and built to convert.

How I Work With Brands

Brand Development

Defining the foundation—how your brand shows up, what it stands for, and the ideas that shape it.

  • Brand positioning and narrative direction

  • Naming (brand, product, and collections)

  • Campaign and concept direction

  • Visual and conceptual direction to inform brand expression

  • Big-picture brand and content strategy

Brand Voice & Messaging

Defining and shaping a clear, consistent brand voice—translating foundational ideas into language that carries across channels.

  • Brand voice development and refinement

  • Messaging frameworks and positioning

  • Tone and language guidelines

Campaign & Launch Support

Bringing campaigns and product launches to life through thoughtful, cohesive messaging.

  • Campaign concepts and copy

  • Product launch storytelling

  • Email and cross-channel campaign messaging

  • Paid social headlines and creative

Lifecycle & Email

Building messaging systems that guide customers from first touch through repeat engagement.

  • Lifecycle strategy and flows

  • Promotional and retention campaigns

  • Educational and nurturi emails

Product & Site Copy

Translating product, design, and brand into clear, compelling storytelling across your site.

  • Product descriptions

  • Website and landing page copy

  • Collection and campaign pages

Approach

I integrate closely with both in-house teams and agencies, collaborating across marketing, creative, and merchandising to ensure messaging is both on-brand and effective. The goal is always the same: clear, thoughtful work that resonates with customers and supports business goals.

Availability

I am currently available for freelance projects and consulting engagements.
If you’re launching something new, refining your voice, or building out campaigns, I’d love to connect.

Get In Touch
Get In Touch

Client List

ASICS

Year & Day

Panera Bread

Siren + Sage

To Be Magnetic

Dae Hair

Beautyblender

by/ rosie jane

Rue La La

Lucky Paws

LES Collection

Minot Candles

Hearth Co

& more

Brands

PureWow

Coveteur

Forbes

Bustle

Wondermind

CHASM

Editorialist

Hone Health

& more

Publishers