Services
My work blends brand voice, storytelling, and performance to create copy that feels cohesive, intentional, and built to convert.
How I Work With Brands
Brand Development
Defining the foundation—how your brand shows up, what it stands for, and the ideas that shape it.
Brand positioning and narrative direction
Naming (brand, product, and collections)
Campaign and concept direction
Visual and conceptual direction to inform brand expression
Big-picture brand and content strategy
Brand Voice & Messaging
Defining and shaping a clear, consistent brand voice—translating foundational ideas into language that carries across channels.
Brand voice development and refinement
Messaging frameworks and positioning
Tone and language guidelines
Campaign & Launch Support
Bringing campaigns and product launches to life through thoughtful, cohesive messaging.
Campaign concepts and copy
Product launch storytelling
Email and cross-channel campaign messaging
Paid social headlines and creative
Lifecycle & Email
Building messaging systems that guide customers from first touch through repeat engagement.
Lifecycle strategy and flows
Promotional and retention campaigns
Educational and nurture emails
Product & Site Copy
Translating product, design, and brand into clear, compelling storytelling across your site.
Product descriptions
Website and landing page copy
Collection and campaign pages
Approach
I integrate closely with both in-house teams and agencies, collaborating across marketing, creative, and merchandising to ensure messaging is both on-brand and effective. The goal is always the same: clear, thoughtful work that resonates with customers and supports business goals.
Availability
I am currently available for freelance projects and consulting engagements.
If you’re launching something new, refining your voice, or building out campaigns, I’d love to connect.
Client List
ASICS
Year & Day
Panera Bread
Siren + Sage
To Be Magnetic
Dae Hair
Beautyblender
by/ rosie jane
Rue La La
Lucky Paws
LES Collection
Minot Candles
Hearth Co
& more
PureWow
Coveteur
Forbes
Good Housekeeping
Bustle
Elite Daily
Wondermind
CHASM
Editorialist
Hone Health
& more