The Work
〰️
The Work 〰️
LES CollectionEditorial Email, Artisan Features & Storytelling
Partnered with LES Collection, a curated marketplace celebrating global artisans, to develop lifecycle and editorial messaging that brings each maker’s story to life while driving engagement, discovery, and conversion.
Scope
Email campaigns supporting promotions and sales
Artisan spotlight email features and storytelling
Weekly Journal content roundups
Website copy for new artisan spotlight pages
Approach
Blended editorial storytelling with a commerce-driven lens, crafting narratives that highlight the craftsmanship, heritage, and individuality behind each artisan while maintaining clarity and momentum across email and on-site experiences. Focused on creating a cohesive voice that feels considered, human, and rooted in discovery.
Selected Work
Sale campaigns designed to drive urgency while maintaining brand integrity
Artisan spotlight emails featuring maker stories and product highlights
Weekly Journal content roundups connecting editorial storytelling to shoppable moments
On-site artisan spotlight pages introducing new makers and their collections
Impact
Strengthened the connection between storytelling and commerce, supporting engagement, product discovery, and conversion through cohesive, editorially driven messaging across email and web touchpoints.
Artisan Spotlight Pages
Crafted editorial narratives for artisan spotlight pages, distilling each maker’s voice, process, and inspiration into clear, compelling on-site storytelling.
Emails
Developed email campaigns spanning editorial storytelling, artisan spotlights, and promotional moments—bringing the LES Collection voice to life across Weekly Journal features, curated roundups, and product-driven sends.
