The Work
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The Work 〰️
TO BE MAGNETICLifecycle Strategy, Launch Campaigns, & Conversion Copy
Partnered with To Be Magnetic, a personal growth and manifestation platform, to develop lifecycle and launch messaging that translates complex, introspective concepts into clear, compelling pathways to action.
Scope
Lifecycle email strategy across acquisition, nurture, and conversion
Launch campaign development for core offerings (sales, challenges, speaking tours)
Messaging frameworks for digital products and membership positioning
Cross-functional collaboration to align messaging across campaigns and customer touchpoints
Approach
Balanced emotional resonance with clarity and structure—distilling nuanced concepts into messaging that feels grounded, accessible, and actionable. Focused on guiding members and non-members from curiosity to commitment through thoughtful sequencing, tone, and narrative.
Selected Work
Lifecycle email campaigns spanning acquisition, nurture, and conversion touchpoints
Launch campaigns for core offerings, including community challenges
End-of-year promotional campaigns driving sign-ups through value-led and psychologically driven messaging
Impact
Strengthened clarity and accessibility across core offerings while maintaining the brand’s introspective, transformational voice—supporting engagement, conversion, and a 40%+ lift in customer acquisition during the end-of-year sale period.
Email Flow: End of Year Sale
Primary Sale Messaging
A targeted end-of-year email series designed to convert non-members by combining urgency with aspiration—leveraging psychological insight, manifestation principles, and clear value-driven messaging to position The Pathway as a timely, transformative investment.
Email 1
Email 5
Email 2
Email 6
Email 3
Email 4
Email Messaging: Return to Magic Challenge
End-of-Year community challenge
Conversion-focused email modules supporting the Return to Magic Challenge, designed to move users from curiosity to commitment through a blend of emotional storytelling, social proof, and clear value articulation, positioning the challenge as both an accessible entry point and a catalyst for meaningful transformation.
Sale + Return to Magic combination
Return to Magic USP
Member testimonials
Foundational workshop + challege flow
Conversion Funnel: Virtual Speaking Tour
Three-part email funnel
A multi-phase email campaign supporting the Virtual Speaking Tour, designed to extend a live event into an on-demand experience while building a clear bridge into The Pathway. Leveraged educational content, social proof, and pricing strategy to guide users from initial purchase to long-term membership.
Offer introduction
Offer differentiation
Membership upsell
