The Work

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The Work 〰️ 

YEAR & DAY

Launch Campaigns, Lifecycle Emails, Product Storytelling

Scope

  • Full-funnel email campaigns (promotional, seasonal, product launches)

  • Editorial-style storytelling for product and collection drops

  • Messaging frameworks for site and campaign alignment

Approach

Balance warmth and intention with clarity and performance—bringing a more editorial lens to promotional moments without losing urgency.

Lead email marketing and campaign copy for Year & Day, shaping a cohesive, elevated voice across product launches, seasonal campaigns, and promotional moments. Partner closely with key stakeholders to translate product, lifestyle, and brand values into clear, conversion-driven messaging.

Selected Work

  • Email campaigns and flows spanning product launches, promotional moments, and monthly full moon storytelling series

  • Paid social, subject line, and headline frameworks designed to drive opens, clicks, and engagement

  • Website copy supporting seasonal campaigns and key brand moments

  • Product descriptions translating form, function, and design into clear, compelling storytelling

Impact

Elevate brand voice across lifecycle while maintaining strong promotional clarity and engagement.

Email Series: New Product Launch - Splatter Collection

A launch-focused email series introducing the Splatter Collection through a balance of product storytelling, design detail, and clear calls to action.

Email Series: Product Spotlight

A series of emails highlighting key products—from flatware to bowls—using lifestyle context, material exploration, and artisan storytelling to connect form and function to everyday use.

Email Series: Full Moon Monthly Send

A recurring monthly email series rooted in storytelling and ritual, bringing a more editorial, lifestyle-driven perspective to promotional moments.

Paid Social

Developed headline systems for paid social designed to capture attention quickly while maintaining a cohesive, design-forward brand voice.

Product Descriptions

A sample of core product descriptions crafted to translate design, material, and function into clear, compelling storytelling that supports both discovery and conversion.